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Unlocking Opportunities: Building Your PrestaShop Marketplace

In today’s digital age, online marketplaces have become pivotal hubs for commerce, connecting buyers and sellers seamlessly across the globe. At E-Startups Kenya, we recognize the immense potential of online marketplaces in revolutionizing e-commerce. Let’s delve into the world of PrestaShop marketplace development and discover how you can create your thriving online marketplace. A Quick […]

How to Start an E-Commerce Marketplace in Nigeria

Nigeria, with its booming population of over 200 million, represents a major economic force in Africa. Nearly half of its population is connected online, a number expected to rise sharply. The growing service sector provides a fertile ground for digital marketplaces, particularly in hyperlocal delivery and instant service sectors. Top E-commerce Marketplaces in Nigeria […]

Crafting a Captivating and Converting PrestaShop Homepage

In the digital realm of e-commerce, the homepage of your online store serves as the virtual shopfront, the first point of contact with potential customers. At E-Startups Kenya, we understand the critical role a well-designed and strategically curated homepage plays in captivating visitors and driving conversions. Let’s explore how you can optimize your PrestaShop […]

The Rise and Shift of New Ecommerce – Social Commerce

Understanding Social Commerce Have you ever made a purchase influenced by what others are buying? This common behavior is driven by social interactions and is at the core of a growing trend in e-commerce known as social commerce. It leverages social media to enhance user engagement and increase sales, transforming social platforms into vibrant marketplaces. […]

Boost Your PrestaShop Performance with These Optimization Techniques for Swift Online Shopping in 2024

In today’s fast-paced online marketplace, every second counts. Shoppers expect instant responses and seamless browsing experiences. If your PrestaShop-based online store lags, you risk losing valuable customers to competitors. At E-Startups Kenya, we understand the importance of speed and efficiency in online shopping. That’s why we’ve compiled a comprehensive guide to optimizing your PrestaShop store […]

Introduction to the Google Page Experience Update

Introduction to the Google Page Experience Update In the competitive world of e-commerce, how your website ranks on search engines can significantly influence your sales. For Nairobi-based online businesses, the Google Page Experience Update, launched in May 2021, is now a critical factor in SEO and user experience optimization. What is the Google Page Experience […]

Choosing Between PrestaShop and WooCommerce: A Comprehensive Comparison

In the realm of e-commerce platforms, making the right choice can significantly impact the success of your online store. Today, we delve into the comparison between PrestaShop and WooCommerce, two formidable contenders in the market. As your trusted IT consultancy firm based in Nairobi, Kenya, E-Startups Kenya brings you an insightful analysis to help you […]

Choosing Between PrestaShop and Magento: A Comprehensive Comparison

In the dynamic landscape of e-commerce platforms, selecting the right solution can be pivotal for the success of your online business. Today, we delve into a detailed comparison between PrestaShop and Magento, two prominent players in the field. As your trusted IT consultancy firm headquartered in Nairobi, Kenya, E-Startups Kenya brings you an insightful analysis […]

June 26, 2024
By Diana Atieno
Business

PrestaShop vs OpenCart Comparison: Choosing the Right E-commerce Platform

In the second installment of our trending e-commerce platform review series, we delve into the comparison between PrestaShop and OpenCart. As your trusted IT consultancy firm based in Nairobi, Kenya, E-Startups Kenya provides insights to help you navigate the complexities of selecting the ideal platform for your online store. Let’s explore the key factors that […]

How to Manage Review in Shopware 6

Introduction In this guide, we’ll explore how to proficiently manage reviews in Shopware 6, enhancing your Nairobi-based e-commerce store’s customer engagement and trust. Understanding Shopware Shopware is a rapidly growing eCommerce platform known for its flexibility and scalability. This open-source solution, built on Vue.js, caters to both expansive marketplaces and local Nairobi brands, offering robust […]